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What is Ashaalia?

The brand Ashaalia was born from a passion for unique, bold designs and a need for generational, slow fashion. Offering individually hand-beaded garments in limited runs, Ashaalia is a fashion house unlike any other in that its bespoke pieces are designed in Australia by a designer of Indian heritage, creating a brilliant mix of Eastern and Western societies to deliver pieces that are perfect for every part of the world. Ashaalia pieces are designed to have limitless lives.

ASHAALIA is a combination of our founder's name ASHEEMA and her daughter's name AALIA. It is a nod to generational wear of passing down loved pieces to the next generation and to circular fashion.  Asheema designs hoping to pass these pieces to her daughter  one day. Her wish is that she can then wear ASHAALIA styled her way.

How is Ashaalia working towards supporting slow fashion and sustainability?

We lead with the messaging of Generational on Purpose - give your clothing a new life. Ashaalia prides itself on being a supporter of the slow fashion economy. We emulate these values by providing limited edition runs of all our pieces, as well as offering a pre-order model, meaning that we only order as much as we need to to avoid waste. We are in the business of slow fashion, meaning that our high quality garments are wearable for generations to come.

ASHAALIA believes in giving back and is also a proud partner of  i=Change. We give back with every sale made to the charity of your choice. i-change aligns with Ashaalia's values on being part of the solution by empowering women and girls through the various NGOs that i-change supports.

ASHAALIA is committed to reducing its carbon footprint and environmental impact. That's why we're excited to announce that we're now using GoGreen Carbon Neutral Shipping for all our orders. With GoGreen, we're able to offset the carbon emissions produced by the shipping of our products, helping to reduce the environmental impact of our operations. This means that our customers can enjoy their purchases with the knowledge that they're supporting a company that's taking meaningful steps to reduce its impact on the planet. We're proud to be making this change and look forward to continuing to find ways to be more sustainable and eco-friendly in everything we do.

How do I find the correct size for me?

We’ve worked hard to ensure that we can offer you a comprehensive understanding of our sizes. Please visit our Size Guide to find the perfect size based on your measurements. All of our sizes are based on Australian sizing.

Why are these garments made in India?

Ashaalia is all about the beading! Indian artisans have been doing traditional forms of beading(karigari) for many generations and is an artform that has not been mastered outside of India. We believe in going to the source and keeping this traditional form of beading alive challenging todays' fast fashion economy by slowing down the process and appreciating the value of limited edition designs. Your forever pieces with limitless lives.

What is pre-order?

There will be a pre-order button on pieces that are currently in production due for delivery. As these pieces are limited in sizes and styles, pre-ordering provides you the opportunity to secure your size and style before it is available on our website for the general public to purchase. This way you avoid disappointment if your size or style sells out.

What is your policy on pre-orders?

Ashaalia believes in a slow, circular fashion economy with limited edition pieces. As we are always designing new pieces and we like to show our Ashaalia tribe what is coming up next, we provide a pre order option. So if something catches your eye, we provide you the option to secure your size and style. Pre-orders ensure you don’t miss out!

We know from previous experience the pieces that haunt us are the ones that we didn’t purchase! Or worse seeing it on someone else!

Do you have a physical store?

Ashaalia is designed to be worn by the world! An online store ensures we can give everyone access to our beautiful pieces so we are staying away from bricks and mortar at this stage.

For stockist enquiries please email

How do I clean my garments?

As ASHAALIA garments are individually hand beaded, extra care needs to be taken when wearing them. We also recommend spot drycleaning with a specialist drycleaner avoiding the beading where possible as the beading is delicate and regular drycleaning may cause damage.  Each garment comes with spare beads should you need to replace them feel free to reach out to for assistance. 


Why does it take some time from pre-order to final drop?

The traditional beading methods passed down from Indian artisans used to make your couture pieces take some time. We design our pieces in Australia and then send them to India where each individual
bead/stone/crystal/sequin is hand sewn into the fabric before being stitched. This intricate personalisation and attention to detail is lost in today's world of fast fashion and with large volume factory-generated pieces. We hope you agree that our Ashaalia pieces are worth the wait!

How do I make a return?

Forms to initiate a return can be found on our returns policy page.

What happens if my item is faulty?

All our pieces go through a series of rigorous quality testing before dispatch. If you have received a faulty item, please initiate a return and once approved we will go through the returns policy to either replace, provide a store credit, or refund your item.

How long does it take for my refund to be processed?

Ashaalia will refund the full cost of the item if it is deemed faulty. You should see this processed into your bank account within 2 weeks upon resolution of the issue.

How are your products packaged?

Due to the delicate nature of the beading on our pieces careful care is taken to ensure that they arrive at their destination safely. As such, we protect the inside with extra layers of protection to secure them for air travel. This may mean that  your garment may arrive creased due to the careful folds. Simply remove them from the bag when you first receive your garment and let the creases drop out. A hand held steamer also works well just be extra careful of the beading. A professional dry cleaner can also steam out the creases for you.

What about taxes and duties on my order?

As we have customers from around the globe, relevant taxes and duties vary for each country. It is the responsibility of the buyer to finalise this if you are purchasing outside of Australia.

If you are purchasing in Australia, GST is automatically calculated and is part of the final price shown.


How long will it take for my order to be dispatched?

Online orders are processed Monday-Friday and usually dispatched within 48 hours of being placed. If your order is placed on a weekend it will be dispatched the following week.

Dispatch timings may be impacted due to Australian public holidays, Christmas period,on-going Covid impact or other natural disasters across our logistics chain. Should this occur we will endeavour to advise you if the delays are lengthy.

Once your order has been dispatched, you will receive an email with tracking details.

How long before I receive my gorgeous pieces?

We can’t wait for you to have your beautiful pieces too! We work very hard to ensure we get these to you as quickly as possible and a tracking link will be provided in your email once the item is dispatched.

All our deliveries require a signature on arrival so if you are not home your order will most likely go to your local post office or the designated international shipper depot.

How do I track my order?

Once your order is dispatched, you will receive an email with a tracking number and shipping notification.

  • Australia wide orders
  • International orders

Please note it may take a few hours to become live so you can track your order please contact us if you have any concerns

Whose responsibility is the return once I send it back to Ashaalia?

All returns need to be processed within the 14 day window (refer returns policy). Once approved as a return item we will be in touch with next steps.