ASHAALIA is built around the South Asian art of hand-beading, thoughtfully designed in Melbourne, Australia and Dubai and brought to life by generations of artisanal craftsmanship.

Each piece begins as a flat panel in a specialist Karigari atelier in the Bay of Bengal, where artisans trained in classical techniques such as Aari, beadwork, applique, stone work and Zardozi build the beading into the garment, panel by panel, before the garment is assembled. It moves because it was made to.

The collections: Sitara, the star; Nargis, the narcissus; Lakshmi, the goddess of grace; Rehana, the sweet-scented herb; draw from centuries of South Asian textile and poetic tradition, rendered in contemporary silhouettes, produced in limited runs, designed to be worn across a lifetime.

Because a forever piece should be designed like one.