ASHAALIA (House of Najah Pty Ltd – ACN 653 099 373) (“Ashaalia”, the “Site” or “we”, “our” or “us”) is a company based in Australia.

Our collection, use and storage of personal information is governed by the Privacy Act 1988 (Cth) including the Australian Privacy Principles. We are committed to protecting the privacy of your personal information and this Privacy Policy outlines our ongoing obligations to you in respect of how we manage your personal information.

‘Personal information’ means information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether the information or opinion is true or not. In essence, it is any information that can be used to personally identify you.

By accessing and continuing to use our website, (‘Website’), social media pages, or one of our other products or services, all of which are part of the ASHAALIA service (‘Service’), as well as by making enquiries with or purchasing our products or services, you consent to us collecting, using and disclosing the personal information that you supply, in accordance with this Privacy Policy.


After reviewing this Privacy Policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by email at or by mail using the details provided below:

PO Box 197,
Port Melbourne, VIC, 3207,
Melbourne, Australia

What Information we Collect

The type of information that we collect from you will depend on how you use our Service and how you interact with us. The personal information that we may typically collect and hold about you may include:

  • your full name, postal and residential address, phone number, email address and any other contact details;
  • date of birth and gender;
  • your log in details (e.g. username and password) provided when you create a user account;
  • details of your enquiries or purchase of our products and services including payment information and credit or debit card details;
  • details of your use of our Service such as the date and time of your visit, IP address, pages you have requested, social media handles and information that you post or share on our Service;
  • information about any feedback you provide, complaints you make and details of any products returned, and refunds provided, to you.

Collecting Personal Information

We may collect your personal information directly from you during the course of our relationship with you, including via our Service and by way of telephone and email correspondence.

We collect personal information that is reasonably necessary to carry out our business, to create and set up your user account, to assess and manage our customers’ needs, and to provide ASHAALIA's services that enable you to use our Service.

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

Type of Personal Information

Device information

Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.

Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.

Disclosure for a business purpose: shared with our processor Shopify.

Personal information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

Order information

Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

Source of collection: collected from you.

Disclosure for a business purpose: shared with our processor Shopify, DHL & AUS POST.

Personal information collected: name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number.

We use Shopify to power our online store. You can read more about how Shopify uses your personal information. We may share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

Services that our Website may also use from time to time include Google Analytics, which transmits website traffic data to Google servers. Google Analytics does not identify individual users or associate your IP address with any other data held by Google

We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information. You can also opt-out of Google Analytics.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page.

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal.

Using Personal Information

We collect, hold, use and disclose your personal information to provide our services to you, which includes:

  • processing payments, shipping and fulfilment of your orders;
  • keeping you up to date on new products, services, and offers; and
  • complying with our legal obligations.

By opting-in to join our mailing list, you consent to the receipt of direct marketing material. We will only use your personal information for this purpose if we have collected such information directly from you, and if it is marketing material of a type that you would reasonably expect to receive from us.

We do not use sensitive personal information in direct marketing activity. Our direct marketing material will include a simple means by which you can opt-out of receiving further communications of this nature at any time. If you opt-out of receiving direct marketing material from us, Ashaalia may still contact you in relation to our ongoing business relationship with you.

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information for the above lawful purposes.

Storage of Information

Ashaalia stores personal information electronically in secure databases. We take strict precautions to safeguard the storage of your personal information, and our strict security procedures protect your personal information against misuse, unauthorised access, modification or disclosure, and accidental loss, destruction or damage. The information you provide to us is protected using Secure Socket Layer (SSL) encryption technology.

It is your responsibility to protect the security of your login information. Please help keep your account safe by using a strong password.

We will store your personal information for as long as a subscription to our mailing list is active or as long as your subscription for any of our products or services is active or as long as needed to continue to provide our services.

We take reasonable steps to securely destroy or de-identify all personal information where it is no longer necessary to retain the information for the purposes for which it was requested or as required by law.

Third-Party Disclosure and Overseas Transfer of Information

We do not disclose, sell to, or otherwise trade with unrelated third parties the personal information that we collect at any point or under any circumstance unless we receive your consent to do so. However, we may disclose personal information to third parties who assist us in providing our services.

On occasion, we may disclose your personal information for the purposes described in this Privacy Policy to:

  • our related companies / trusted business partners and service providers to ensure that we are consistently and appropriately providing services to you;
  • credit and debit card companies which facilitate your payments to us, and for anti-fraud screening which requires certain information about your method of payment to process payment or ensure the security of your transaction;
  • government authorities, law enforcement bodies and regulators for compliance with legal requirements, or where required by applicable privacy and data protection laws;
  • our legal and other professional advisers in order to enforce our legal rights in relation to our contract with you; and
  • other parties with your consent including in connection with our marketing efforts or marketing providers.

When we share such personal information, we take reasonable steps to ensure that the third party recipients have policies and controls in place that are at least as stringent as our own.

The other organisations and people that we provide your personal information to may be located in Australia, New Zealand, Hong Kong, Japan, the European Union, the United Kingdom or the United States.

In some circumstances, the European Union General Data Protection Regulation (GDPR) provides additional protection to individuals located in the European Union. However, the fact that you may be located in the European Union does not on its own entitle you to protection under the GDPR.

Nonetheless, if we collect personal information from you by your use of our Service, there may be additional rights and remedies available to you under the GDPR if your personal information is handled in a manner inconsistent with the law. If you have any questions or concerns on this, please contact us at

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We DO NOT engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

  • Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.
  • Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.



Our Service also uses cookies. Cookies are small data files that are transferred to your computer by a website or its service provider. Cookies capture and remember certain information regarding your use of the website. It is not possible to identify you personally from our use of cookies. We use cookies to help us track your use of our Website and help us customise your Website experience.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our Website may no longer be fully accessible.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.


Mobile Terms of Service

The Ashaalia mobile message service (the "Service") is operated by Ashaalia (“Ashaalia”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.

By consenting to Ashaalia’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of Ashaalia through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Service-related messages may include updates, alerts, and information (e.g., order updates, account alerts, etc.). Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).

You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with Ashaalia. Your participation in this program is completely voluntary.

We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.

You may opt-out of the Service at any time. Text the single keyword command STOP to Ashaalia or click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other Ashaalia mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.

For Service support or assistance, text HELP to Ashaalia or email

We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.

We respect your right to privacy. To see how we collect and use your personal information, please see our Privacy Notice.

Updates to Privacy Policy

We may modify this Privacy Policy at any time, in our sole discretion and all modifications will be effective immediately upon our posting of the modifications on our Service. We encourage you to check our Service periodically to ensure that you are aware of our current Privacy Policy.

This Privacy Policy was last updated on Tuesday, December 13, 2022.

Your Rights

Please contact us at if:

  • you wish to confirm that Ashaalia is processing your personal information, or to gain access to the personal information that may be stored about you;
  • you wish to correct inaccurate personal information subject to certain exceptions, deactivate your subscription, or withdraw your consent at any time; or
  • you wish to make a complaint concerning the manner in which we maintain the privacy of your personal information.

If we agree that your complaint is well-founded, we will endeavour to rectify the problem. However, should you remain dissatisfied with the outcome, you may refer the matter to the Office of the Australian Information Commissioner.


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