THE BRAND

ASHAALIA is a Melbourne-based fashion label with a global presence, now also established in Dubai. Renowned for its signature hand-beaded designs and impeccable craftsmanship, the brand draws inspiration from timeless fashion worldwide, effortlessly blending Eastern artistry with European elegance. Founded by Asheema Razak, ASHAALIA celebrates generational fashion, crafting seasonless, high-quality pieces designed to be cherished and passed down.

Rehana Velvet Coat - Onyx Black - Ashaalia
Rehana Velvet Coat - Onyx Black
$1,550.00 AUD
$1,550.00 AUD
Nargis Boxy Jacket - Onyx Black - Ashaalia
Nargis Boxy Jacket - Onyx Black
From $1,495.00 AUD
From $1,495.00 AUD
Sitara Jumpsuit – Onyx Black - Ashaalia
Sitara Jumpsuit – Onyx Black
$1,200.00 AUD
$1,200.00 AUD

Most Loved

LAKSHMI SILK Dress

$1,463.00 AUD
$1,463.00 AUD

Bell Sleeve Dress

$1,360.00 AUD
$1,360.00 AUD

Rehana Beaded Cage Dress

$1,085.00 AUD
$1,085.00 AUD

Nargis Tulip Sleeve Dress

$2,725.00 AUD
$2,725.00 AUD

Nargis Beaded Bustier Dress Short

From $956.00 AUD
From $956.00 AUD

Sitara Silk Slip Dress

$2,095.00 AUD
$2,095.00 AUD

Sitara Beaded Fringe Dress

$1,290.00 AUD
$1,290.00 AUD

Nargis Tulip Sleeve Dress

$1,795.00 AUD
$1,795.00 AUD

Sitara Silk Slip Dress - Onyx Black

$1,550.00 AUD
$1,550.00 AUD

Sitara Silk Slip Dress - Amethyst Purple

$1,550.00 AUD
$1,550.00 AUD

Nargis Mini Dress - Moonstone White

$1,175.00 AUD
$1,175.00 AUD

DRESS FOR THE LIFE YOU WANT

Rooted in her ancestral heritage from India, Pakistan, and Punjab, Asheema’s designs celebrate the rich artistry of the East through intricate beading and embellishments, modernized for global appeal. Inspired by her mother’s handcrafted sarees, she crafts timeless garments that seamlessly combine Eastern craftsmanship with European-style elegance, empowering women to exude confidence, sophistication, and authenticity.

DISCOVER MORE

MUST HAVE
Sitara Jumpsuit – Moonstone White - Ashaalia
Ashaalia
Sitara Jumpsuit – Moonstone White
$1,200.00 AUD
$1,200.00 AUD
Sitara Silk Slip Dress - Onyx Black - Ashaalia
Ashaalia
Sitara Silk Slip Dress - Onyx Black
$1,550.00 AUD
$1,550.00 AUD
Sitara Jacket – Onyx Black - Ashaalia
Ashaalia
Sitara Jacket – Onyx Black
From $1,495.00 AUD
From $1,495.00 AUD
Nargis Boxy Jacket - Onyx Black - Ashaalia
Ashaalia
Nargis Boxy Jacket - Onyx Black
From $1,495.00 AUD
From $1,495.00 AUD
Sitara Crop Top – Moonstone White - Ashaalia
Ashaalia
Sitara Crop Top – Moonstone White
$900.00 AUD
$900.00 AUD
Nargis Tulip Sleeve Dress - Ashaalia
Ashaalia
Nargis Tulip Sleeve Dress
$1,795.00 AUD
$1,795.00 AUD
Nargis Mini Dress - Amethyst Purple - Ashaalia
Ashaalia
Nargis Mini Dress - Amethyst Purple
$1,050.00 AUD
$1,050.00 AUD

The storytelling artistry of beading in ASHAALIA.